Bubblegum The Brand was founded in 2018 by a former dancer who wanted to bring her alternative and iconic fashion visions to the world. With her knowledge of the industry and love for rave culture, underground fashion, alt style & emo nostalgia, she started creating outfits for baddies worldwide. 

What started as a small passion project became a brand for the girls who never wanted to dress basic. Every piece is designed for self expression, confidence, nightlife, festivals, beach days, late nights, mirror selfies and creating memories you’ll look back on forever.

Our pieces are ethically produced in different parts of Asia that our owner personally traveled to or lived in, allowing us to work closely with manufacturers and stay involved in the creative process from start to finish.

thank you for supporting a small independent brand built by girls who are actually part of the culture they design for ♡